Stefanie Soho is a young self-taught director living in Berlin and working internationally. Growing up as a dancer, she started documenting the European urban dance scene through film and photography at an early age, leading up to music videos for numerous international artists.
Deciding to skip film school, she received a cum laude degree in Branding at the Amsterdam Fashion Institute, which allows her to easily discover the essentials of a story, brand or target group.
Strongly influenced by her documentary background, her work is significantly authentic, raw, contemporary and blessed with a strong urban energy. She gets close to the subject, keeps on moving and creates a rhythm that sticks in your head, consciously unfolding an emotional narrative that holistically embraces moody visuals and sounds. Being first and foremost a director, she nevertheless enjoys shooting specific scenes herself, to get even closer to the subject and to create a story that feels as real as possible.
Her unique style led her to working closely with celebrities like A$AP Rocky or Justin Timberlake, and made her a favorite for numerous lifestyle productions for sportswear companies like Nike, Adidas, Asics or New Balance; fashion brands like Calvin Klein, TVC’s for Deichmann or Levi’s. Knowing how to adapt that authentic lifestyle feeling, she also transferred her aesthetics to automotive projects for Mercedes, Volkswagen and Porsche to create unique and intense cinematic experiences that almost feel physical